Health & Safety Consultants

Summary

A Pretoria-based health & safety consultancy had been online for over five years, yet sat on page 5 of Google and was generating virtually no organic leads. After a full website rebuild and a disciplined SEO strategy, they reached page 1 for their primary keyword within 7 months of launch, grew their Google reviews from fewer than 5 to over 30, and are now cited by Google's AI Overview as a leading industry source.

The Problem

They came to us asking for Google Ads. Before recommending a single rand in paid spend, we assessed their website and found a far bigger problem. After five years online

• They were sitting on page 5 for "health & safety contractor consultants Pretoria."
• Web vitals were poor
• There was no on-page SEO
• One single page attempted to cover every service they offered
• They had fewer than 5 Google reviews
• Had no analytics in place

NB: Running ads on a website in this condition would have cost them more per click and delivered far less in return.

The Approach

We started with a full SEO audit and walked the client through exactly what it revealed. Once they understood the full picture, the decision to rebuild was clear. They approved a complete website overhaul in September 2025 and the new site launched at the end of October.

The rebuild was structured around one principle: give Google, and potential clients, exactly what they're looking for. That meant six dedicated service pages with detailed original content, a primary service page, and two location-specific pages for Cape Town and Durban. Every service page includes a detailed FAQ section with FAQ schema markup, and local business schema was set up across the site.

The client worked hard on their end too, growing their Google reviews from fewer than 5 to over 30 - now embedded on the homepage. With organic performance building strongly, we launched Google Ads in February 2026.

The Result

• Moved from page 5 to page 1 for their primary keyword within 7 months of launch
• Ranking on pages 1–2 for multiple additional service keywords within just 3 months of going live
• Google reviews grew from fewer than 5 to over 30
• Now cited as a first source in Google's AI Overview for service-specific questions
• Google Ads running since February 2026 at a consistently affordable cost per click

This is what happens when you get the foundations right before you start advertising.

Client Feedback

"Communication has been clear, professional, and incredibly helpful - Zaid takes the time to explain things properly and ensure you feel confident in every decision. I especially appreciate his willingness to guide us through setting things up correctly rather than just doing it for us. That level of care and integrity really stands out. I would highly recommend Align Designs to anyone looking for reliable, knowledgeable, and professional digital services." - Liezel

Ready for more Visibility and Leads?

If your website is working against you, the right move is to fix the foundations first - then start paying to send people to that foundation.