Digital Marketing Services
The goal is to create an online SYSTEM that generates high quality leads & sales while you work on your business!
What are Digital Marketing Services?
“Digital Marketing” covers a wide range of online marketing services, strategies, and tools. There are dozens of things you could do to grow your business exposure online. We choose to focus on the fundamental digital marketing services that have the greatest impact on your business now and for years to come.
These fundamental digital marketing services are used to direct people to your brand online, generate leads, and attract new customers. Depending on what, and how, you currently have setup online will determine what you need moving forward to get the best results for your business.
Here are the digital marketing services we offer clients to help their brand do well online…
Website Design Service
At the core of an effective digital marketing strategy is a solid, professional business website. Your website is the only digital asset YOU own (besides your email list). While social media definitely plays a role, always keep in mind that you don’t own your social media accounts – they can be shut down/suspended at any time.
That’s why we place a large emphasis on creating effective websites for our clients. Besides looking great, your website needs to be functional, user-friendly, and optimized for mobile devices. Above all of that you want a website that actually brings in new business for you.
We build each website based on our client’s needs while ensuring their website actively works to attract new customers to them.
Search Engine Optimization (SEO)
You are probably thinking: “I want a website so that when someone searches online for my type of service or product that they find my business on Google”.
To achieve this your website (and brand) needs Search Engine Optimization. This is a separate service to website design and is mostly done after a website has gone live.
Google is responsible for driving massive amounts of traffic to many businesses – it’s by far the best type of lead you can get and they convert really well because…
- they searched for you,
- they found you and
- they contacted you for your business.
SEO involves optimizing your website and online profiles to increase the authority of your brand (online) in the “eyes” of Google. This allows you to eventually show higher in the search results so you can get seen by potential customers – just like this service based business and this ecommerce business selling wellness products.
While SEO is the best source of leads for a business, it’s a long-term strategy – it takes time to get results.
Google ads is a great way to help businesses generate leads faster because you don’t have to wait. You can drive traffic and leads right away, even with a small marketing budget, as long as you gradually increase that budget over time.
While it may seem easy, running a Google Ads campaign requires a lot of planning and strategy. Like understanding your target audience in-depth. Getting into their mindset and figuring out how they think. The objective is to have them feel as if your ad is “speaking” directly to them at the very moment they see the ad. This increases the likelihood of them actually clicking on your ad.
Then with setting up & configuring your ads the objective is to generate the best results for the lowest cost possible. This takes more strategy as well as testing and time.