Your own ChatGPT Marketing Assistant for non-tech South African Business Owners

What is Markas?

Markas is our free chatbot you open in ChatGPT that helps you improve your marketing by yourself.

Use it to improve your Google listing, Website content, Google Reviews, and social media Content - on your own, one free chat at a time.

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Be the first to know when Markas gets updated and improved.

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Markas is a one-click, free Custom GPT that helps you with your...

Google Business Profile

• Set up your GBP correctly from scratch
• Choose the right primary and secondary categories (cheat sheet for 20+ business types)
• Write your 750-character GBP business description
• Build your full services list (10+ sub-services that each rank separately)
• Create a weekly photo posting schedule with ready-made caption templates
• Write GBP posts from job completions, client questions, offers, and seasonal updates
• Turn any client question into a ready-to-post GBP update
• Optimise your listing for Google AI Overviews
• Troubleshoot GBP emergencies eg: suspension, fake reviews, moved pin, lost access

Google Reviews

• Set up a review collection system that runs after every job
• Get your direct Google review link (step by step)
• Write review request messages for SMS, WhatsApp, email, and in person
• Turn a client thank-you into a natural review request
• Respond to positive reviews - 7 ready-made response templates
• Respond to negative reviews without damaging your reputation
• Handle (how to respond to) fake or competitor reviews
• Know exactly what Google allows and prohibits, and stay on the right side of it

Website Copy: Written For You

• Write your full homepage - all 7 sections, labelled and ready for your web designer
• Write your About page - the version that earns trust, not just fills space
• Write individual service pages (one per service, fully SEO-structured)
• Write short service descriptions - homepage cards or services page blurbs
• Write H1 tags for any page - 3 options with explanations so you can choose
• Write your Why Choose Us section with specific, provable proof points
• Write case studies from completed jobs (full website version + short social version)
• Write FAQ sections for any service or page
• Write service area pages that rank on Google
• Write a one-sentence business pitch
• Rewrite your existing website copy in plain English

Website Optimisation

• Audit your homepage against the 3 questions every visitor asks in 5 seconds
• Fix your mobile website: 5-point checklist
• Optimise your above-the-fold section (headline, trust signal, CTA)
• Fix your contact form: the version that gets more leads from the same traffic
• Monthly website maintenance checklist: 5 updates, no coding required
• Check whether your website is ready for Google Ads before you spend a cent

Local SEO

• Quick-start checklist: what to set up first, in the right order
• Build your citation listings: top 15 SA directories to get listed on
• Understand what actually drives local Google rankings in 2026 (Whitespark data)
• Get new pages indexed by Google faster
• Set up and use Google Search Console
• Optimise for AI search visibility (ChatGPT, Gemini, Google AI Overviews)

Google Ads

• Decide between Search Ads and Display Ads, and why it matters for service businesses
• Check your website is ready before spending a rand on ads
• Understand the 3 numbers that tell you if your campaign is working
• Know what questions to ask your agency to protect your budget
• Avoid the 3 default Google Ads settings that quietly drain spend

Content: Write It in Seconds

• Turn a completed job into a Facebook or Instagram post
• Turn a completed job into a WhatsApp Status
• Turn a before/after photo into a caption that converts viewers into enquiries
• Turn a 5-star Google review into a social media post
• Turn a client question into a GBP post
• Turn a referral story into trust-building content
• Turn a client thank-you into a review request
• Turn one completed job into 5 pieces of content: Facebook post, WhatsApp Status, GBP post, short-form video script,
  and review request, all at once
• Write a seasonal promotion message for WhatsApp or social
• Write a busy season urgency post that fills your diary
• Turn a price objection into a FAQ entry that sells
• Write a post-job referral message
• Write a price increase message to existing clients
• Brainstorm 10 specific content ideas for your trade

Marketing Strategy

• Run a VCR audit: find exactly where your marketing is leaking leads
• Build your Ideal Client Profile (the foundation every piece of marketing needs)
• Get a 90-day priority plan if you're starting from scratch
• Understand what to fix first, and why running ads to a broken website costs double
• Know what good digital marketing results actually look like for your business size

Working With a Web Designer

• Know what a professional web design process should look like - step by step
• Brief your web designer properly so you get what you actually want
• Protect your domain ownership, website files, and hosting access
• Questions to ask before you sign anything
• Avoid the 5 mistakes most business owners make with their website

Email Marketing (MailerLite)

• Build your email list from scratch: free for your first 1,000 subscribers
• Know what to send and how often (without annoying your list)
• Write a monthly newsletter
• Write a seasonal promotion email
• Write a welcome email for new subscribers
• Connect your email list to your WooCommerce store

Online Store (WooCommerce)

• Write product titles that rank on Google and get clicked
• Write product descriptions that sell the outcome, not just the product
• Write your store homepage copy
• Organise your store categories the way customers think, not the way you stock
• Think through payment gateway options (SA-specific, no recommendation - just a decision framework)
• Think through courier and shipping options for SA businesses
• Draft shipping and returns policies (guide only - not legal advice)
• Write a store launch announcement for WhatsApp, social media, and email
• Write product FAQ entries that remove buying hesitation
• Write abandoned cart follow-up messages
• Write post-purchase review requests
• Decide between Shopify and WooCommerce for your situation

Business Communication

• Write a WhatsApp Business auto-reply and greeting message
• Write a phone script for handling new enquiry calls
• Write a referral request to your best existing clients
• Handle pricing objections professionally, verbally and in writing

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ABOUT ZAID

I'm Zaid, I've spent 10 years helping businesses get found online. Markas is what I'd hand a business owner who asked me: "How could I tweak and improve my marketing efforts by myself?"