Google Ads

There are 2 main costs to consider when running Google Ads.

1. Our Service Fee: We setup, manage, improve and report on your Google ads. This is a no-contract, monthly fee that starts from R1500/m.

2. Google Ad Spend: You pay this directly to Google. The amount spent is controlled and totally up to you. All our clients start on R50/day. This allows you to 'dip your toe' and is a good start for Google to work it's magic.

Naturaly you would want to gradually increase that amount based on performance/results and your budget.

Simple and easy...

1. We setup, manage and improve your Google Ad on a month to month basis.
2. We charge you a set monthly rate for the service (payable before work commences for the month).
3. Payment for your Google ad is directly between you and Google - you'll be charged by Google at the END of each month.
4. We send you monthly reports.

One word - INTENT.

When done correctly Google Ads allows you to display your product/service directly in front of people who are looking for exactly what you have to offer.

Also, if done correctly, can have a great ROI.

• If you are spending more on Google ads than the revenue you earn from it then Google Ads may not be suitable for your type of product or service.
• In the case of really low margin products.
• Or in the case where the life time value of a client is really low.

There are cases where I have clients request Google Ads purely to run targeted traffic to their website. This is especially useful for brand new sites who want to get people "roaming" around on their site (Google sees this activity).

Nobody can ethically guarantee results. We recommend starting small for the first couple months to test the results. You can then decide if you want to continue or not. We have very satisfied clients paying for this service.

It really depends on several factors.

• Your competition i.e. other companies bidding on the same keywords will affect the price you pay per click.
• This cost per click will determine how many clicks you get per day - based on your daily budget.
• All of this can only be assessed once we have your ads running.

If done correctly, the more you invest in Google ads the more results you should get. More traffic, more conversions, more leads, more sales.

It's best practice to start smaller and increase the ad spend while we test, improve, test, improve and repeat the process until we have a great ROI.

Yes, we set the daily ad spend based on what you want to spend.

E.g. if we set it to R50/day and run it for one month then Google should bill you R1550 (31 days). It might be less or more than R50 on any given day but it averages out to R50/day.

NB: In some cases Google may over spend on your budget in order to get more clicks. Especially in the case where your set budget is R50/day but each click costs more than R50/day.

In this case you need to decide what you want to do - stop the ad or increase your budget.

• Mont to month
• No refunds
• Cancel any time

We do request that you inform us at least a week before the next due payment (for the coming month)

• No because our clients do not want this information exposed to their competitors.
• All our Google Ad clients started as web design & SEO clients. They then requested our Google Ads service because they trust us.
• They are all extremely happy with their ROI with our Google Ads Service.

Many factors including the following...

• How your Google Ad is setup, maintained & optimized is big factor.
• Your landing page/website i.e. the place where you send people after they click on your Google Ad.
  - This is why we offer Google Ads to our SEO and Web Design clients. We've already optimized their websites for Google Ads.
  - If you have a poorly optimized website you'll spend more on Google Ads.

Send me (Zaid) your questions and I'll get back to you with an answer: info@aligndesigns.co.za